We’re a company with big ambitions. And we’re always working to innovate, level up and inspire our community – whether that’s through training plans, live stats, progress tracking, Boss Level (almost certainly the world’s toughest home workout), launching on Sky, Amazon and Samsung, or with the world’s first interactive AssaultBike workouts.
We have huge plans for new and improved features and products to help us expand this year and beyond.
And to do this, we’re raising investment! For the first time, we’re inviting our community to help us achieve our mission, to share in our success and help shape our future.
So, why are we crowdfunding? Let’s take a look.
1. To make fitness a habit for every body
This is our mission. 4 of the 5 leading risk factors for death are due to a lack of exercise. And that’s why, in 2017, a bunch of fitness fanatics and tech entrepreneurs launched Fiit.
Since then we’ve brought together a crack squad of data and sports scientists, developers and trainers to build the world’s most efficient and motivating fitness experience.
In 4 short years, we’ve become the UK’s leading fitness app.
But, if we want to fulfill our mission and make Fiit the best platform it possibly can be, we need to grow our team and expand resources.
2. To support our community
You’re the heart and soul of Fiit.
Every new feature, workout and training plan is designed to inspire, educate and push you to the next level. This raise will enable us to invest straight back into our community by developing new features and even better workouts for the mat, giving you more of what you love.
This crowdfunding campaign is also an opportunity for you to become a shareholder, support us on our mission, and – most importantly – benefit from our success.
3. The market opportunity is huge
The fitness app market is already worth $13b, with forecasts of $30b and 1b users worldwide by 2025. And with Fiit named ahead of Peloton and Apple Fitness+ by Men’s Health and Wired, we’re ready to build on our incredible fundations to become the biggest fitness brand in the world.
4. We’re primed for the next level
We’ve seen 1mil+ downloads, 8mil+ completed classes, signed with Sky, Samsung and Amazon, and welcomed users in 200 markets.
Not only that – last year you were the most active community of any UK fitness app!
We have global allies and a proven track record. And we’re ready to take it up a gear.
5. To lead the future of fitness
Firstly, this raise will enable us to develop new features and even better bodyweight, dumbbell and kettlebell classes for the mat. To deliver the best workouts on the planet is why we exist.
Secondly, it’ll help fuel plans with our equipment partner – Assault Fitness – one of the biggest names in functional fitness. Last month we launched the world’s first interactive AssaultBike workouts, and we have plans for more Assault equipment workouts with integrated screens.
And finally, it’ll allow us to invest in our connected gym strategy, bringing the digital and physical world together to mimic our hugely successful AssaultBike launch events.
To date, we’ve raised over £13m from leading institutions and Angels including JamJar, Connect, Exor, and Breega. We’ve seen revenue growth of over 800% between 2019 to 2021. And we’re incredibly excited for what’s ahead.
So, this is your invitation to invest in our future and help us make fitness a habit for every body.
If you’d like more details about Fiit’s future plans and strategy, please register your interest on our Crowdcube page.