HEALTH DISCLAIMER

"The Fiit.tv platform is designed to help you reach your health and fitness goals with access to a range of 'professional trainers and fitness programs. Information provided through the Fiit.tv platform does not purport to be and must not be taken as medical advice, therefore, before starting any exercise regime you should consider consulting your doctor, especially if you have any medical condition(s) or are taking medication, are pregnant or have any related concerns. If you have asthma, diabetes, a heart condition, growth condition or have experienced chest pains or dizziness in the last month, we strongly advise you NOT to participate in any of the live or video•on•demand classes, activities and any other products and/or services which are provided by third party trainers via the Filt.tv platform (the "Session(s)").

By using the Fiit.tv platform, you recognise that there is always an element of risk involved with any physical activity and your attendance at or participation in any Session is solely at your own risk. If at any time during a Session you feel discomfort or pain you should cease the exercise and seek medical assistance as required. Your participation in these Sessions are entirely voluntary and you may opt out at any given time, if you so wish.

You agree that Fiit.tv will not be liable to you and/or any third party for or in connection with:
a) losses not caused by our breach of these terms and conditions; or
b) any consequential or incidental losses which are a side effect of the main loss or damage and not reasonably foreseeable by us and you at the time of entering into these terms and conditions.

Fiit.tv and its affiliates do not exclude or limit in any way its liability for:
a) death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors;
b) fraud or fraudulent misrepresentation; and
c) breach of the terms implied by applicable consumer protection legislation in England and Wales (to the extent they cannot be excluded by law).

Fiit.tv cannot accept any liability for the actions of third party trainers or any breach by them of the terms of their service to you. Fiit.tv will not be liable for any injury, loss, claim, damage or any special, exemplary, punitive, indirect or consequential damages of any kind, which arises out of or is in any way connected with your attendance at or participation in any Session."

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FIIT HEALTH DISCLAIMER

"The Fiit.tv platform is designed to help you reach your health and fitness goals with access to a range of 'professional trainers and fitness programs. Information provided through the Fiit.tv platform does not purport to be and must not be taken as medical advice, therefore, before starting any exercise regime you should consider consulting your doctor, especially if you have any medical condition(s) or are taking medication, are pregnant or have any related concerns. If you have asthma, diabetes, a heart condition, growth condition or have experienced chest pains or dizziness in the last month, we strongly advise you NOT to participate in any of the live or video•on•demand classes, activities and any other products and/or services which are provided by third party trainers via the Filt.tv platform (the "Session(s)").

By using the Fiit.tv platform, you recognise that there is always an element of risk involved with any physical activity and your attendance at or participation in any Session is solely at your own risk. If at any time during a Session you feel discomfort or pain you should cease the exercise and seek medical assistance as required. Your participation in these Sessions are entirely voluntary and you may opt out at any given time, if you so wish.

You agree that Fiit.tv will not be liable to you and/or any third party for or in connection with:
a) losses not caused by our breach of these terms and conditions; or
b) any consequential or incidental losses which are a side effect of the main loss or damage and not reasonably foreseeable by us and you at the time of entering into these terms and conditions.

Fiit.tv and its affiliates do not exclude or limit in any way its liability for:
a) death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors;
b) fraud or fraudulent misrepresentation; and
c) breach of the terms implied by applicable consumer protection legislation in England and Wales (to the extent they cannot be excluded by law).

Fiit.tv cannot accept any liability for the actions of third party trainers or any breach by them of the terms of their service to you. Fiit.tv will not be liable for any injury, loss, claim, damage or any special, exemplary, punitive, indirect or consequential damages of any kind, which arises out of or is in any way connected with your attendance at or participation in any Session."

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HOW LONG DOES IT TAKE TO MAKE NEW HABITS STICK?

HOW LONG DOES IT TAKE TO MAKE NEW HABITS STICK?

Sam

14th June 2018

Old habits die hard. But, sometimes, new habits are just as reluctant to take life.

How long will it take to make a good habit, like exercising regularly, stick? The question has raged between academics and life-hack gurus through the ages.

Some adhere to the 21-day-rule (or myth) – popularised in Psycho-Cybernetics by US author and cosmetic surgeon Maxwell Maltz back in 1960.

More recently, a 2009 University College London study found it took subjects anywhere from 18 to 254 days to form a habit, settling on an average of 76 days.

We believe it’s somewhere in the middle, which is why our Summer Burrrn Challenge runs to 42 days. The challenge: complete 4 Fiit classes every week for 6 weeks.

Perfectly manageable. Long enough to establish a routine you’ll stick to. And with a reward at the finish line to keep you on track.

Psychologists have identified 3 clear rules for making new habits stick:

1. Find a simple and obvious cue

2. Clearly define the rewards

3. Turn desires into cravings

With the Summer Burrrn challenge, the obvious cue is taking on 4 Fiit classes per week. Committing to finding time. Making it a routine. At Fiit HQ that means every Monday, Wednesday, Friday and Sunday is Fiit o’clock.

The rewards speak for themselves once you get started. Numerous studies have shown regular exercise revitalises your body with feel good endorphins, diminishes stress and improves cognitive function.

Plus, by tracking your heart rate and reps in each class with your Fiit device, you’ll literally see your fitness improve before your eyes. Another squat PB? Guilty!

Pretty soon you’ll start craving each workout. And that’s when the magic truly happens.

In The Power of Habit: Why We Do What We Do and How to Change, author Charles Duhigg argues that particularly strong habits produce “addiction-like reactions” that means “wanting evolves into obsessive craving”.

Your brain switches to autopilot and habits become ingrained.

Rather than fighting this reaction, reframing this craving for the purpose of making fitness addictive means something that used to be a struggle will quickly become a habit that you won’t want to kick.

Whether you’re in the Summer Burrrn challenge or not, set your weekly class goal. Stick to it. And make fitness your way of life.

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