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"The Fiit.tv platform is designed to help you reach your health and fitness goals with access to a range of 'professional trainers and fitness programs. Information provided through the Fiit.tv platform does not purport to be and must not be taken as medical advice, therefore, before starting any exercise regime you should consider consulting your doctor, especially if you have any medical condition(s) or are taking medication, are pregnant or have any related concerns. If you have asthma, diabetes, a heart condition, growth condition or have experienced chest pains or dizziness in the last month, we strongly advise you NOT to participate in any of the live or video•on•demand classes, activities and any other products and/or services which are provided by third party trainers via the Filt.tv platform (the "Session(s)").

By using the Fiit.tv platform, you recognise that there is always an element of risk involved with any physical activity and your attendance at or participation in any Session is solely at your own risk. If at any time during a Session you feel discomfort or pain you should cease the exercise and seek medical assistance as required. Your participation in these Sessions are entirely voluntary and you may opt out at any given time, if you so wish.

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b) any consequential or incidental losses which are a side effect of the main loss or damage and not reasonably foreseeable by us and you at the time of entering into these terms and conditions.

Fiit.tv and its affiliates do not exclude or limit in any way its liability for:
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b) fraud or fraudulent misrepresentation; and
c) breach of the terms implied by applicable consumer protection legislation in England and Wales (to the extent they cannot be excluded by law).

Fiit.tv cannot accept any liability for the actions of third party trainers or any breach by them of the terms of their service to you. Fiit.tv will not be liable for any injury, loss, claim, damage or any special, exemplary, punitive, indirect or consequential damages of any kind, which arises out of or is in any way connected with your attendance at or participation in any Session."

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FIIT HEALTH DISCLAIMER

"The Fiit.tv platform is designed to help you reach your health and fitness goals with access to a range of 'professional trainers and fitness programs. Information provided through the Fiit.tv platform does not purport to be and must not be taken as medical advice, therefore, before starting any exercise regime you should consider consulting your doctor, especially if you have any medical condition(s) or are taking medication, are pregnant or have any related concerns. If you have asthma, diabetes, a heart condition, growth condition or have experienced chest pains or dizziness in the last month, we strongly advise you NOT to participate in any of the live or video•on•demand classes, activities and any other products and/or services which are provided by third party trainers via the Filt.tv platform (the "Session(s)").

By using the Fiit.tv platform, you recognise that there is always an element of risk involved with any physical activity and your attendance at or participation in any Session is solely at your own risk. If at any time during a Session you feel discomfort or pain you should cease the exercise and seek medical assistance as required. Your participation in these Sessions are entirely voluntary and you may opt out at any given time, if you so wish.

You agree that Fiit.tv will not be liable to you and/or any third party for or in connection with:
a) losses not caused by our breach of these terms and conditions; or
b) any consequential or incidental losses which are a side effect of the main loss or damage and not reasonably foreseeable by us and you at the time of entering into these terms and conditions.

Fiit.tv and its affiliates do not exclude or limit in any way its liability for:
a) death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors;
b) fraud or fraudulent misrepresentation; and
c) breach of the terms implied by applicable consumer protection legislation in England and Wales (to the extent they cannot be excluded by law).

Fiit.tv cannot accept any liability for the actions of third party trainers or any breach by them of the terms of their service to you. Fiit.tv will not be liable for any injury, loss, claim, damage or any special, exemplary, punitive, indirect or consequential damages of any kind, which arises out of or is in any way connected with your attendance at or participation in any Session."

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From cults to influencers, what’s the next big fitness trend?

From cults to influencers, what’s the next big fitness trend?

Ian

25th January 2018

I read an article the other day where former Bachelor star, Sam Wood, weighed up the pros and cons of the latest fitness trends.

It got me thinking about the evolution of the gym. Where we’ve come from and where we’re going.

For a long, long time, the gym concept didn’t change. It was purely a functional place to lift weights, queue for machines and brave a stinking changing room afterwards. Value for money was poor. Even as a personal trainer, I hated the gym.

But the past ten years have seen a huge change in the fitness industry, driven by the polarisation of customer needs, and the fact that for years the gym experience was just a bit crap.

Boutique studios emerged to cater for the image-conscious big spenders and the low cost gym for the budget-conscious fitness goers. Tribal fitness concepts — such as F45 and CrossFit —  now offer a motivating and exciting alternative to the standard gym experience, and have generated a cult-like following.

Developing communities is one of the primary ways these new fitness concepts have tried to tackle retention. Boutique studios like BXR in London and Equinox in the US have succeeded in creating unique experiences that are more than just a workout. They are places to hang out and meet new people. It’s about being part of a scene and being seen, even encouraging you to take selfies mid-class!

We know we are driven by experiences. We are motivated by working out with our mates. But the problem with the cult of CrossFit and F45, is the base level of fitness they require alienate the vast majority of people. And while boutique studios offer a cool vibe and high quality trainers, they are expensive with a rep for being superficial.

So where do we go next? How do we retain a motivating, social fitness experience that is accessible to everyone?

At Fiit, we believe the future is the digitalisation of fitness; creating a connected experience and using data intelligently to build highly personalised training plans that help users achieve goals. We predict the new norm will be working out in interactive classes that focus on training efficiency and real time performance feedback.

Why limit your tribe to those in your boutique studio, when technology allows us to workout with the world’s best trainers, with friends and family, wherever they are in world? Whenever we want?

Join our fitness revolution and try one of our Fiit Plans now.

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